Sunday, November 4, 2018

1979-80 Alta-Dena Kings & Lakers with Souvenir Folder

This unnumbered eight-card set was sponsored by California-based Alta-Dena Dairy. The cards are slightly larger than standard, measuring approximately 2 3/4" by 4".

This set features Los Angeles Kings (Marcel Dionne, Butch Goring, Mike Murphy and Dave Taylor) and Los Angeles Lakers (Adrian Dantley, Norm Nixon, Don Ford and Kareem Abdul-Jabbar). Both teams were owned by Jerry Buss at the time.

The back of each card features an offer for youngsters 14-and-under to present the complete eight-card set in the souvenir folder to the Forum Box Office and receive a half-price discount on certain tickets to any one of the Lakers and Kings games listed on the reverse of the card.

The set was probably released in the late summer of 1979 since Adrian Dantley was traded to Utah for Spencer Haywood on September 13.

No comments:

Post a Comment