Monday, June 6, 2016

1962-63 El Producto Coasters Set of 6

The 1962-63 El Producto set of 6 full-color coasters feature Gordie Howe, Glen Hall, Frank Mahovlich, Dave Keon, Jean Beliveau and Henri Richard.


The coasters came folded accordion-style as an insert with the 25-pack Christmas box of El Producto cigars. My set is still intact:


 Each 3-inch diameter coaster has a brief player bio on the back (birthplace, height and weight).

The coasters are not exactly rare, and a complete set or two can often be found on eBay at any given time. The set generally commands a ~25% premium when offered as a still-intact strip of 6.


Much more rare are the accompanying cigar box bottoms of the same star players. Among the most rare post-1950 hockey cards, the full-color panels can list for $500 or more each.

2 comments:

  1. Hi Will - Thanks for your article. I am doing some research on these El-Producto discs and would love to find out what other history you may recall about them. Do you know where they were printed or distributed from ?

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  2. a bit before my time, but the photographer was Hal Barkley...promo was for the Christmas edition boxes which held 25 El Producto Cigars...not sure about the geographic territory they were printed or distributed in...

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