The coasters came folded accordion-style as an insert with the 25-pack Christmas box of El Producto cigars. My set is still intact:
Each 3-inch diameter coaster has a brief player bio on
the back (birthplace, height and weight).
The coasters are not exactly rare, and a complete set or
two can often be found on eBay at any given time. The set generally commands a
~25% premium when offered as a still-intact strip of 6.
Much more rare are the accompanying cigar box bottoms of the
same star players. Among the most rare post-1950 hockey cards, the full-color panels
can list for $500 or more each.