1973-74 Mac's Milk Stickers Set of 30

The 1973-74 Mac's Milk Sticker set contains 30 unnumbered discs measuring approximately 3 inches in diameter. These round discs are actually cloth-like stickers with 2-piece peel-off backs.

Issued through the National Hockey League Players Association (NHLPA) exclusively at Mac's Milk convenience stores in Canada, they feature caricature drawings of star players in the National Hockey League. However, there are no identifying marks anywhere on the discs identifying the sponsor as Mac's Milk.

A sticker came individually sealed in cello-like packages so you could not see through the wrapper and cherry pick your favorite player. Bobby Orr is the most valuable in the set and coveted by collectors. These stickers are condition sensitive since the packaging process had the potential to fuse some edges of the sticker with the cello.