The cards were distributed as a promotion for Shell Oil, with one panel per week given out at participating Shell stations. Included with the cards was a coupon offering a $5 discount on tickets to the Canucks games.
The front features a color head and shoulders shot of the player, with the Canucks logo superimposed at the upper left hand corner of the picture. The player's name, position, and the Formula Shell logo appear below the picture. The cards are unnumbered, and the backs provide biographical and career information on each player.
The 1987-88 Canucks finished last in the Smythe division and out of the playoffs for the second season in a row. A big reason for the failed season was a 12-game winless streak in February and March where the team lost 10, including 9 in a row, and tied twice. The Canucks were never able to put more than two consecutive wins together the entire season.
Kirk McLean's card from the set predates his OPC rookie card by two years. As a rookie for the Canucks he appeared in 41 games, and would go on to backstop the team for 11 seasons before being dealt to the Carolina Hurricanes in 1998.